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Asia

Nine Entertainment Gains Exposure to Resilient Outdoor Ad Market Via QMS Deal, Says Jefferies

Nine Entertainment's (ASX:NEC) acquisition of QMS Media gives the company exposure to a more resilient advertising medium, outdoor or out-of-home advertising, Jefferies said in a note on Tuesday.Banking on the deal and streamlining efforts taken by Nine Entertainment, such as the divestment of radio assets and the conversion of its wholly owned regional television station into an affiliate, the investment firm reinstated coverage of the company.The outdoor industry has seen revenue grow by around 9% over more than a decade, while outdoor ad spending by companies has declined roughly 3.3% year-to-date compared with a 9.2% fall in the broader ad market. Jefferies added that QMS, with its high-quality asset base, offers some buffer against the cyclical nature of the ad market.In television, Nine Entertainment is seen gaining share as its competitor Seven West Media undergoes structural changes, including a merger with SXL and board changes.Jefferies brought back its coverage with a buy rating and a price target of AU$1.30.

ASX:NEC
Research

Jarden Upgrades Nine Entertainment to Buy from Overweight, Adjusts Price Target to AU$1.15 from AU$1.30

Nine Entertainment (ASX:NEC) has an average rating of overweight and mean price target of AU$1.23, according to analysts polled by FactSet.

ASX:NEC
Asia

Nine Entertainment Reports Low Single-Digit Total TV Revenue Growth in Fiscal Q3, Softer Start to Fiscal Q4

Nine Entertainment (ASX:NEC) said total TV revenue for the fiscal third quarter recorded growth in the low single digits compared with the third quarter of fiscal year 2025, according to a Tuesday Australian bourse filing.The company said that the fiscal fourth quarter has started on a softer note, reflecting short-term overall market conditions and the cycling of the Federal election, which boosted April.Nine now expects total television costs in fiscal year to be down in the mid-to-high single digits compared with the fiscal year 2025 on a continuing business basis, integrating high-margin revenue from QMS, the filing added.At Stan, Nine expects the positive momentum of the fiscal first half to continue, with further strong earnings before interest, taxes, depreciation, and amortization (EBITDA) growth projected in the second half, while Nine Publishing recorded fiscal Q3 digital subscription revenue growth of 15%, with positive momentum continuing into the fiscal Q4, the filing added.The company's shares rose 1% in recent Tuesday trade.

ASX:NEC
Asia

Nine Entertainment Completes Sale of Broadcast Radio Assets to Laundy Family Office for AU$56 Million

Nine Entertainment (ASX:NEC) completed the sale of 100% of its broadcast radio assets to the Laundy Family Office for a cash and debt-free enterprise value of AU$56 million, as well as a future cash tax benefit of AU$51 million, according to a Thursday Australian bourse filing.The company said it expects Laundy to remain a long-term partner, with the Laundy Group intending to utilize Nine News journalists on radio, showcase Stan Sport through Laundy venues, and provide promotion, advertising sales collaboration, and increased advertising spend on Nine properties.Nine said it retains a "growing presence" in the digital audio market through podcasts, text-to-audio, and vodcasts, leveraging its video production and distribution capabilities, with monetization through its existing sales teams both on-platform via 9Now, Stan, and publishing mastheads and off-platform.

ASX:NEC
Asia

Nine Entertainment Shares Slide After Australian Government Opens Consultation on News Bargaining Incentive

Nine Entertainment (ASX:NEC) shares fell nearly 1% in recent Tuesday trade after the Australian government opened a consultation on draft legislation to establish a News Bargaining Incentive, a policy framework designed to force major digital platforms like Meta, Google, and TikTok to pay for Australian news content.Nine Entertainment is the publisher of The Australian Financial Review and has a current commercial agreement with Google, according to an AFR report.In a Tuesday statement announcing the consultation, the government said it encourages digital platforms to enter commercial deals with news publishers "as the preferred model." However, platforms who decide not to do so will be required to pay a charge as a proportion of their revenue, with the collected levies distributed back into the news media sector.The initiative, which comes after Meta said it would not renew its commercial deals, proposes a 2.25% tax on the revenue of tech companies that do not negotiate agreements, AFR reported.Submissions on the government's consultation close on May 18.

ASX:NEC
Asia

Nine Entertainment Secures Five-Year Netball Broadcasting Rights Deal

Nine Entertainment (ASX:NEC) has signed a new five-year partnership with Netball Australia, securing broadcast and streaming rights to Suncorp Super Netball, all Australian Diamonds matches, and the Netball World Cup Sydney 2027 from Jan. 1, 2027, according to a Thursday statement."We're building a portfolio around the sports Australians care most deeply about, and netball belongs in that company," said Nine Entertainment's Managing Director, Streaming and Broadcast, Amanda Laing.

ASX:NEC

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