Britain's monthly retail sales decreased 1.3% in April after a revised 0.6% gain in March, according to data from the Office for National Statistics published Friday.
Analysts expected 0.6% decline for the month.
On a yearly basis, UK retail sales flatlined, against the revised 1.4% increase previously and the expected 1.3% gain.
Excluding automotive fuel, retail sales were down 0.4% month over month and up 1.1% annually, following the revised growth of 0.1% and the revised 1.5% jump earlier, respectively. The figures compare with the consensus estimates of a 0.3% monthly dip and a 1.5% yearly rise.