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Market Chatter: ANA Revamps Domestic Fares to Curb Losses with Dynamic Pricing

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ANA (TYO:9202) has introduced a new domestic fare system that offers last-minute discounts on unsold seats to boost occupancy and exit loss-making territory, Nikkei Asia reported on Friday, citing President Juichi Hirasawa.

The move mimics low-cost carrier models by tying prices more tightly to real-time seat availability forecasts, the news daily said.

Unlike its previous advance-purchase-based pricing, the new approach adjusts fares dynamically based on demand, the publication said.

The airline hopes this shift will improve load factors and financial performance for its domestic operations, the report said.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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