The UK's shop price inflation softened to 0.9% year over year in July, from 1.2% a month ago, a survey by the British Retail Consortium showed Tuesday.
The latest reading was below the consensus estimate and three-month average of 1.1%.
BRC Chief Executive Helen Dickinson attributed the decline in inflation to promotions on food and alcohol during the FIFA World Cup, discounts on clothing and footwear, and other summer deals.