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FINWIRES

Blue Ant Media Company Inks Partnership Deal With Paramount Canada

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-- Paramount in Canada and Media Pulse, a Blue Ant Media company, Monday announced an expanded partnership, naming Media Pulse as the exclusive direct sales and programmatic partner for Paramount's ad inventory in Canada.

Media Pulse will represent Paramount's subscription video on demand (SVOD) platform, Paramount+, and its streaming service, Pluto TV. It will offer clients direct ad insertion opportunities across the full range of Paramount+ and PlutoTV's CTV inventory, enabling Canadian advertisers to reach highly-engaged audiences.

"This exclusive partnership with Pluto TV and Paramount+ in Canada is an exciting addition to our roster of premium partners, allowing us to further elevate the CTV experience and offer brands the opportunity to follow the viewer to a powerhouse of must-watch content," said Deborah Gurofsky, Media Pulse managing director. "This collaboration gives brands direct, streamlined access to a 'Mountain of Entertainment' that spans every genre and reaches engaged audiences across the country."

Blue Ant Media shares closed down $0.11, to $6.74 on Friday on the Toronto Stock Exchange.

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