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Blue Ant Media Aligns Its Global Channels and Streaming and Rights Businesses
Blue Ant Media Company Inks Partnership Deal With Paramount Canada
Paramount in Canada and Media Pulse, a Blue Ant Media company, Monday announced an expanded partnership, naming Media Pulse as the exclusive direct sales and programmatic partner for Paramount's ad inventory in Canada.Media Pulse will represent Paramount's subscription video on demand (SVOD) platform, Paramount+, and its streaming service, Pluto TV. It will offer clients direct ad insertion opportunities across the full range of Paramount+ and PlutoTV's CTV inventory, enabling Canadian advertisers to reach highly-engaged audiences."This exclusive partnership with Pluto TV and Paramount+ in Canada is an exciting addition to our roster of premium partners, allowing us to further elevate the CTV experience and offer brands the opportunity to follow the viewer to a powerhouse of must-watch content," said Deborah Gurofsky, Media Pulse managing director. "This collaboration gives brands direct, streamlined access to a 'Mountain of Entertainment' that spans every genre and reaches engaged audiences across the country."Blue Ant Media shares closed down $0.11, to $6.74 on Friday on the Toronto Stock Exchange.
Blue Ant Media Down Near 11% as Q2 Net Loss Widens on Transactions Costs
Blue Ant Media (BAMI.TO), down 11% on last look, said Tuesday that second-quarter net loss widened even as revenue rose.The company said net loss widened by 25% to $6.0 million, or $0.23 per share, from a net loss of $4.8 million, or $0.30 per share, in the prior year period. The increased loss was due to higher costs of $7.4 million, due to recent transactions.Revenue jumped 82% to near $70 million over the same period. The increase was predominantly earned in the company's production and distribution segment from both proprietary and service production, and also reflect the acquisition of three production companies and one month of Thunderbird Entertainment. Strong performance in Global Channels and Streaming also contributed to the favourable year-over-year results, Blue Ant said."Fiscal 2026 is a transformation year for Blue Ant as we position the Company for sustainable long-term growth," said chief executive Michael MacMillan. "Over the past several months, we have completed three strategic acquisitions, including Thunderbird Entertainment in Q2, more than doubling our revenue base and significantly expanding the scale of our studio and rights businesses. We are executing a disciplined integration strategy and are on track to achieve our Thunderbird synergy target."Blue Ant Media shares were last seen down $0.72, to $5.75, on the Toronto Stock Exchange.Price: $5.70, Change: $-0.77, Percent Change: -11.90%