Bed Bath & Beyond Partners With Bilt on Customer Loyalty, Engagement Platform
Bed Bath & Beyond (BBBY) and Bilt agreed on a strategic partnership that will allow the retailer to use Bilt's customer loyalty and engagement platform, the companies said Monday.As part of the partnership, Bilt's guest experience platform will operate as a "shared intelligence" platform across Bed Bath & Beyond's brands and will be integrated with the company's commerce and operating systems, the partners said.Bed Bath & Beyond said the new tool will serve as an engagement, rewards, and loyalty platform for customers, and be a source of customer activity data for long-term value creation.No financial details were disclosed.Price: $5.66, Change: $+0.04, Percent Change: +0.80%