Market Chatter: Japanese Apparel Firms Accelerate Bangkok Expansion to Capture Young Thai Consumers
Japanese apparel firms are stepping up their presence in Thailand's capital to tap into the country's expanding youth demographic, Nikkei Asia reported on Monday.Human Made (TYO:456A), a fashion label, launched its debut Southeast Asian outlet in late March, while Shimamura(TYO:8227), a budget clothing retailer, entered the Thai market in December.Japanese clothing brands started seriously entering the Thai market following Fast Retailing's (TYO:9983) Uniqlo arrival in 2011.Uniqlo had opened approximately 70 locations in Thailand by 2025, becoming the top Japanese apparel retailer in the nation.(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)
