Wire
Comscore Integrates Proximic Audience Segments With Amazon DSP
Comscore's (SCOR) Proximic contextual and predictive audience segments are now available natively in Amazon DSP, an advertising platform from Amazon.com (AMZN), allowing advertisers to target audiences across connected TV, web and mobile inventory, the company said Wednesday.The integration makes Proximic's audience segments available through Amazon DSP, enabling advertisers to activate contextual and predictive audiences across premium digital and streaming inventory, Comscore said.Shares of the company were nearly 5% higher in Wednesday premarket trading.
$AMZN$SCOR
