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NielsenIQ (NIQ) has completed its acquisition of Flywheel's China and Southeast Asia eCommerce Data and Insights business, the company said Wednesday.The acquired business, which operates in China under the YiMian brand, provides eCommerce, social commerce and digital shelf solutions, NielsenIQ said.Shares of NielsenIQ were 1% lower in Wednesday premarket trading.
NIQ Global Intelligence (NIQ) plans to launch its Full View of Beauty Channel in Q4, a unified data platform that tracks beauty product sales across major retail channels.The system will combine NIQ's measurement across grocery, drug, and mass retail with data from Ulta Beauty (ULTA), Sephora, Sally Beauty Holdings (SBH) and other specialty and department store retailers.Ahead of the launch, NIQ will introduce Amazon.com (AMZN) third-party marketplace measurement in Q3, initially covering health and beauty care categories. Key metrics will include volume, share, price, and promotional activity, NIQ said Tuesday in a statement.NIQ said it plans to expand Amazon third-party measurement into additional categories beyond beauty over time.
