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WPP Unit Signs Multiyear AI Collaboration Agreement With AWS

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WPP's (WPP) business transformation operating unit WPP Enterprise Solutions said Thursday it entered into a multiyear collaboration with Amazon.com's (AMZN) Amazon Web Services to help enterprise brands scale their artificial intelligence operations.

Financial details weren't provided.

The partnership aims to move companies from experimental pilots to scaled generative and agentic AI built on AWS across commerce, customer experience, and marketing, WPP Enterprise Solutions said.

Price: $18.09, Change: $-0.34, Percent Change: -1.84%

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