Wix (WIX) said Monday it partnered with Microsoft (MSFT) to allow users to generate online pages directly within the Microsoft 365 Copilot software without context switching.
Individuals can produce complete websites by submitting voice or text descriptions of their business objectives and design preferences to the artificial intelligence assistant, the company said.
The collaboration also enables operators to track analytics, process payments, and modify product pricing without leaving the chat window, Wix said.
The application is currently available for supported markets and lets administrators manage their online presence through either the Microsoft interface or the main site manager, it said.
Shares of the company were up 1.2% in Monday trading.
Price: $46.40, Change: $+0.49, Percent Change: +1.06%