Wayfair (W) seems to be taking share as the company's strategic initiatives are paying off, Morgan Stanley said in a note emailed Wednesday.
Morgan Stanley said it sees "upside optionality" for the company as its initiatives in areas like the loyalty program, re-platforming of the tech stack, and investment in logistics are driving a "widening of its outperformance relative to the industry, while preserving gearing to an eventual recovery in housing turnover."
Meanwhile, analysts said that the topline momentum is carrying through summer despite a more challenging macro environment. They also said that Wayfair saw an 8.9% growth in the US in Q2, higher than the expected 7% to 8% growth.
Further, Wayfair's improving earnings quality, cash generation and cost discipline is supporting its goal to a 10% long-term adjusted EBITDA margin, Morgan Stanley said.
Morgan Stanley kept Wayfair's overweight rating, while increasing the price target to $145 from $110.
Price: $108.71, Change: $-7.37, Percent Change: -6.35%