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FINWIRES

SurgePays Taps BrandRap to Develop AI Engine for ProgramBenefits.com

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SurgePays (SURG) said Friday it has signed a master services agreement with BrandRap to build a real-time artificial intelligence decisioning engine designed to boost revenues on its ProgramBenefits.com platform.

Financial details weren't disclosed, and the company expects phase 1 production delivery of the build-out in July 2026.

The AI engine will use verified subprime consumer intent data from ProgramBenefits.com to evaluate eligibility, conversion likelihood and offers across multiple product categories, recommending the highest-probability, highest-margin option in real time to boost revenue from existing traffic while reducing customer acquisition costs, SurgePays said.

Price: $0.53, Change: $-0.01, Percent Change: -1.48%

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