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Spin Master Announces Global Toy Licensing Agreement with Supercell

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Spin Master (TOY.TO) entered into a global toy licensing agreement with "mobile games giant" Supercell, the company said on Monday.

Spin Master will develop and distribute a new collection of toys and collector items inspired by Supercell's "globally renowned gaming brands": Clash of Clans, Clash Royale, and Brawl Stars, stated the company.

"Within the multi-year agreement, Spin Master will create a product line that brings the iconic characters, battles and adventures from the digital screen to fans around the world," said the company and added that the collection will span collectible figures, plush, and accessories, among other products.

The new product line is expected to launch in Summer 2027, stated the company. The partnership was brokered by licensing agency, WildBrain CPLG, on behalf of Supercell, it added.

"Supercell has created global franchises with deep character rosters and passionate fanbases," said Doug Wadleigh, Spin Master's President for Toys division. "This collaboration is a perfect match for Spin Master's expertise in translating digital-first properties into innovative toys and collectibles. We're ready to bring the action and adventure of Clash of Clans, Clash Royale, and Brawl Stars for fans 'IRL'."

The company's shares were last seen down $0.42 at $19.42 on the Toronto Stock Exchange.

Price: $19.32, Change: $-0.52, Percent Change: -2.62%

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