Salesforce's (CRM) planned $3.6 billion acquisition of AI agent platform Fin strengthens its AI strategy by adding advanced customer-service AI capabilities, a specialized AI team and more than 30,000 customers, Wedbush said in a report Monday.
The deal also enhances Saleforce's Agentforce platform by providing new ways to deploy AI agents across customer-service operations, the report said.
Fin's proprietary AI model, Apex, complements Salesforce's CRM offerings by enabling enterprises to resolve complex customer queries end-to-end, with its AI agents resolving about 76% of such requests, the analysts said.
The acquisition also underscores Salesforce's increasingly "aggressive" use of M&A to expand its AI and data capabilities. With roughly $12 billion on the balance sheet and three acquisitions valued at more than $1 billion completed over the past year, the company is continuing to build out its AI ecosystem to meet growing enterprise demand for agentic AI solutions, the Wedbush analysts said.
Wedbush maintained an outperform rating and $325 price target on Salesforce shares.
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