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OpenAI's ChatGPT Ads Platform Hits $1 Billion in Annualized Revenue Run Rate

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OpenAI's ChatGPT Ads Platform Hits $1 Billion in Annualized Revenue Run Rate

OpenAI's ChatGPT Ads platform has reached $1 billion in annualized revenue run rate, the artificial intelligence lab said Monday as it continues to expand the feature globally.

In February, the firm announced the start of advertisement testing on ChatGPT in the US to support broader access to the generative AI chatbot's features. Later in the year, OpenAI began testing and expanding the feature to several other countries, including the UK and South Korea.

"Advertising is one pillar of OpenAI's diversified business model, alongside consumer subscriptions, enterprise offerings, and usage-based (application programming interfaces)," the company said Monday, adding that the platform is used by "tens of thousands" of advertisers.

ChatGPT has more than 1 billion weekly active users, the firm added.

Advertisers can buy ChatGPT ads directly through Ads Manager in India, Europe, the Middle East and North Africa, effective Monday, according to OpenAI.

"Our next phase of growth will bring ChatGPT Ads to more markets and introduce additional formats, objectives, buying options, and measurement capabilities," the company said. "We will also explore new ways for businesses to interact with consumers in more native ways in ChatGPT."

In February, rival AI startup Anthropic said its Claude chatbot will remain ad-free, instead generating revenue through enterprise contracts and paid subscriptions.

Last month, Alphabet (GOOG, GOOGL) reported revenue of $81.63 billion in its Google advertising business for the second quarter, up from $71.34 billion a year earlier. Meta Platforms (META) recorded second-quarter advertising revenue of $59.36 billion, rising from $46.56 billion year over year.

Earlier this month, OpenAI said Chief Revenue Officer Denise Dresser would leave, marking the latest executive departure at the ChatGPT maker.

Earlier in the year, OpenAI and Anthropic confidentially filed for their respective potential initial public offerings in the US.

Last week, news outlets reported that Anthropic plans to unveil its IPO prospectus after Labor Day, with a potential listing late next month or early October.

Price: $334.43, Change: $-8.45, Percent Change: -2.46%

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HKG:1211SHE:002594
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HKG:0939HKG:1288HKG:1398HKG:3988SHA:601288SHA:601398SHA:601939SHA:601988