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Omnicom Media, Netflix to Collaborate on AI-Powered Ad Creatives

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Omnicom (OMC) and Netflix (NFLX) agreed to a collaboration that combines Omnicom Media's Acxiom audience intelligence with Netflix's artificial intelligence-powered advertising technology, the companies said on Monday.

The collaboration enables allows clients to use Netflix's AI-enabled ad format with Acxiom insights to create and measure campaigns according to viewers' habits, according to a statement.

Financial details related to the agreement were not disclosed.

Price: $72.22, Change: $+0.87, Percent Change: +1.22%

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