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Market Chatter: ARB To See More Competition from Super Retail's Supercheap Auto Strategy, Citi Says

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ARB (ASX:ARB) will see intensifying competition after Super Retail Group (ASX:SUL) declared a new strategy to expand the Supercheap Auto business's product range and fit-out capabilities, Citi said, according to the Australian Financial Review (AFR) on Thursday.

Competition will rise for ARB after both BCF and Supercheap Auto announced expansion plans into the four-wheel drive category, with a focus on fitment, Citi analyst Sam Teeger said.

Super Retail's five-year strategy is centred on store network expansion and category growth and is expected to deliver around AU$75 million per year in savings by 2028 to 2029. Supercheap has 362 stores while ARB has 79 stores.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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