Malaysia booked nearly 89.4 million ringgit in potential sales during its participation in the Franchise and License Expo Indonesia (FLEI) 2026 held in Jakarta, Malaysia External Trade Development (MATRADE) reported Tuesday.
The event, which ran from May 7 to May 10, saw more than 300 business meetings facilitated by MATRADE Indonesia between Malaysian franchise brands and Indonesian business partners, generating estimated potential sales of around $22.3 million.
Malaysia's delegation, involving 10 franchise brands including Artivo, ILUVQURAN, 1901, Dsara Fried Chicken, and others, aimed to strengthen market presence and expand franchise opportunities in Indonesia, MATRADE said.