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FINWIRES

Lightspeed Commerce Expands Partnership With Klaviyo

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Lightspeed Commerce (LSPD.TO, LSPD) launched an expanded partnership with Klaviyo, the autonomous B2C CRM, it said in a statement on Tuesday.

The company said that connecting Klaviyo to Lightspeed Retail enables merchants to automate personalized customer communications without manual data work or fragmented tools. The integration brings real-time, automated email, SMS, and omnichannel marketing capabilities directly into Lightspeed Retail, it added.

The launch also allows for automatic syncing of customer profiles, order history, catalog items, and coupons.

Shares of the company were last seen up 0.3% at C$14.61 on the Toronto Stock Exchange.

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