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BMO Launches New Loyalty Program Blue Rewards

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Bank of Montreal (BMO.TO) has launched a new suite of products under the Blue Rewards loyalty program brand, the bank said on Tuesday.

The new line, which includes Mastercard credit cards, a chequing account, and commercial cards, is a transition from the Air Miles program and will continue to be operated by a BMO subsidiary a statement said. Existing Reward Miles are automatically converted to Blue Points, with no loss of value, the bank said.

Members can earn and redeem Blue Points from brands across Canada, with additional partner earning opportunities and features to be announced throughout the year.

BMO shares were last seen up $4.20, to $229.42, on the Toronto Stock Exchange.

Price: $229.22, Change: $+4.04, Percent Change: +1.79%

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