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$VFC

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Insider Trading

V F Insider Bought Shares Worth $492,752, According to a Recent SEC Filing

Bracken Darrell, Director, President and Chief Exec Officer, on July 31, 2026, executed a purchase for 32,894 shares in V F (VFC) for $492,752. Following the Form 4 filing with the SEC, Darrell has control over a total of 1,402,109 common shares of the company, with 1,402,109 shares held directly.SEC Filing:https://www.sec.gov/Archives/edgar/data/103379/000010337926000117/xslF345X05/form4.xml

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Update: Equities Tumble Following Fed's Divided Decision to Stay on Hold
US Markets

Update: Equities Tumble Following Fed's Divided Decision to Stay on Hold

(Updates with market moves at the end of the day and the Fed decision.)US stocks slid Wednesday after the Federal Reserve left interest rates unchanged in a divided decision, with some policymakers calling for policy tightening.The Dow Jones Industrial Average tumbled 2.2% to close at 51,594.14 after a three-day advance, while the Nasdaq Composite dropped 1.7% to 24,442.94, extending its losing streak to a sixth day. The S&P 500 shed 1.5% to settle at 7,316.15, its first decline in the past four sessions.Most sectors were in the red, led by industrials, while energy paced the gainers.The US central bank's Federal Open Market Committee maintained the target range for the federal funds rate at 3.50% to 3.75%, marking its fifth consecutive pause. Three regional Fed presidents dissented from the majority at the meeting, with Beth Hammack of Cleveland, Neel Kashkari of Minneapolis and Lorie Logan of Dallas preferring to raise interest rates by a quarter percentage point, the FOMC said Wednesday."With further upside risks stemming from the ongoing conflict overseas, several Fed members appear willing to raise rates, or at least increasingly aware of the dangerous nature of leaving a lower level of policy in place," Stifel said in a note.Treasury yields were mixed, with the two-year rate down 3.7 basis points at 4.24% and the 10-year rate surging 6.7 basis points to 4.67%.In commodities, West Texas Intermediate crude oil increased 6.8% to $84.63 a barrel in late Wednesday afternoon trade, while Brent gained 7.6% to $90.48.President Donald Trump reportedly told Fox News that the US will hit Iran hard after its Revolutionary Guard launched ballistic missiles at US forces.Switching to the corporate sector, VF (VFC) plunged 17% after the apparel and footwear company reported a wider-than-expected fiscal first-quarter loss.Procter & Gamble (PG) fell 1.9%. The consumer goods giant reported weaker-than-expected fiscal fourth-quarter sales and said higher costs could weigh on its fiscal 2027 earnings.Tech stocks were among notable gainers, with Salesforce (CRM) up 3.8%, the top performer on the Dow. Cognizant Technology (CTSH) jumped 11%, the third-best performer on the S&P 500. Workday (WDAY) and Intuit (INTU) also logged gains.Gold rose 0.5% to $4,050.46 per troy ounce, while silver gained 0.1% to $57.57 per ounce.

Dow JonesNasdaq CompositeS&P 500$CRM$CTSH$INTU$PG$VFC$WDAY
Sectors

Sector Update: Consumer Stocks Mixed Late Afternoon

Consumer stocks were mixed late Wednesday afternoon, with the State Street Consumer Staples Select Sector SPDR ETF (XLP) increasing 0.1% and the State Street Consumer Discretionary Select Sector SPDR ETF (XLY) shedding 0.3%.In corporate news, Wingstop (WING) reported stronger-than-expected fiscal Q2 earnings and reiterated its global unit growth outlook. Its shares gained 3.5%.Netflix (NFLX) is paying $200 million for the broadcast rights to the 2027 Women's World Cup, Bloomberg reported. Netflix shares rose 1.3%.Ford (F) shares climbed 3.1% after the carmaker lifted its full-year core profit outlook, while it also reported an unexpected year-over-year increase in its Q2 earnings and recorded revenue above market estimates.Procter & Gamble's (PG) fiscal Q4 revenue fell short of market estimates, while the consumer goods giant said higher costs could weigh on its fiscal 2027 earnings. Its shares fell 2.7%.VF (VFC) shares fell past 17% after the apparel and footwear company reported a wider-than-expected fiscal Q1 loss despite topping Wall Street's revenue estimates.

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Sectors

Sector Update: Consumer Stocks Advance Wednesday Afternoon

Consumer stocks were higher Wednesday afternoon, with the State Street Consumer Staples Select Sector SPDR ETF (XLP) increasing 0.5% and the State Street Consumer Discretionary Select Sector SPDR ETF (XLY) up 0.2%.In corporate news, Ford (F) shares gained 3.7% after the carmaker lifted its full-year core profit outlook, while it also reported an unexpected year-over-year increase in its Q2 earnings and recorded revenue above market estimates.Procter & Gamble's (PG) fiscal Q4 revenue fell short of market estimates, while the consumer goods giant said higher costs could weigh on its fiscal 2027 earnings. Shares fell 2.5%.VF (VFC) shares fell past 18% after the apparel and footwear company reported a wider-than-expected fiscal Q1 loss despite topping Wall Street's revenue estimates.

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Wire

Truist Securities Trims Price Target on V.F to $14 From $15, Maintains Hold Rating

V.F (VFC) has an average rating of hold and mean price target of $19, according to analysts polled by FactSet.(covers equity, commodity and economic research from major banks and research firms in North America, Asia and Europe. Research providers may contact us here: https://finwires.com/en/contact)Price: $14.80, Change: $-3.46, Percent Change: -18.93%

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VF Shares Tumble After Reporting Wider-Than-Expected Fiscal First-Quarter Loss
US Markets

VF Shares Tumble After Reporting Wider-Than-Expected Fiscal First-Quarter Loss

VF (VFC) shares fell sharply Wednesday after the apparel and footwear company reported a wider-than-expected fiscal first-quarter loss despite topping Wall Street's revenue estimates.VF shares were down 17% in recent Wednesday trading and have fallen about 16% this year.The company's adjusted loss widened to $0.27 per share in the quarter ended June 27 from $0.24 a year earlier. The FactSet-polled consensus was for a non-GAAP loss of $0.22 per share.Revenue fell 5.1% to $1.67 billion but still topped the Street's view of $1.64 billion. Sales for The North Face and Timberland increased 6% and 4%, respectively, year over year, while Vans' revenue fell 8% as a drop in wholesale volumes offset growth in direct-to-consumer business in America."We began signaling a few quarters ago that the (Vans) business would turn around first in DTC, then wholesale. And that's exactly what continues to happen," Chief Executive Bracken Darrell said in prepared remarks. "We expected to be a little bit better in (first quarter) than we were, but this quarter doesn't at all change our indication of what we will see for the full year."The company raised its fiscal 2027 revenue guidance, now expecting constant-currency growth of 2% or better from fiscal 2026 revenue of $9.61 billion. It previously expected a 1% to 2% gain. Analysts estimate fiscal 2027 revenue of $9.48 billion."For The North Face and Timberland, we expect the full year to be in line with their respective growth rates from last year, plus or minus a point or two on either side. For Vans, we continue to expect revenue trends to improve relative to last fiscal year, down mid-single digits," Chief Operating Officer Abhishek Dalmia said.Truist Securities noted that despite growing momentum on TikTok for Vans' Pearlized and Souvenir Old Skool styles along with its Knu Skool collaboration with BAPE, "we still haven't seen a positive inflection for the broader assortment overall.""(We) believe that investors may be overly optimistic on (long-term) profitability improvements due to (near-term) tariff-refund related benefits," Truist said. The brokerage added that VF's fiscal 2027 margin guidance includes an estimated $41 million net boost from one-time tariff refunds, and many investors have misinterpreted the disclosures, viewing the outlook as sustainable run-rate profitability.The company named Dalmia as its and chief financial officer, effective Aug. 1. He succeeds Paul Vogel, who will step down to serve in an advisory role to assist with the transition.Elsewhere in the apparel sector, Nike (NKE) reported a fiscal fourth-quarter revenue beat on June 30, while Levi Strauss (LEVI) raised its full-year outlook earlier in the month as second-quarter results topped analysts' estimates.Price: $15.14, Change: $-3.12, Percent Change: -17.07%

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Wire

VF Fiscal Q1 Trends Imply Topline Improvement, Offset by Softness in Europe, UBS Says

VF's (VFC) quarter-to-date trends suggest topline improvement in fiscal Q1, but it is likely to be offset by higher promotional intensity, softness in Europe, and mixed trends in China, UBS said in a Monday research report.The brokerage said it expects in-line fiscal Q1 EPS of -$0.22 on revenue of $1.64 billion. For fiscal 2027, UBS lowered its EPS guidance to $1.05 from $1.10 earlier. The company will report Q1 results on July 29.For Q1, UBS said it expects margins to be pressured by high discounting, particularly in Vans and Timberland, partly offset by cost discipline and modest channel mix tailwinds.The brokerage said it reiterated its neutral rating on the stock and price target of $18 per share.Price: $16.99, Change: $+0.22, Percent Change: +1.28%

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Research

Research Alert: CFRA Raises Opinion On Shares Of V.f. Corporation To Strong Buy From Buy

CFRA, an independent research provider, has providedwith the following research alert. Analysts at CFRA have summarized their opinion as follows:We maintain our 12-month price target of $24, based on 16.0x our FY 27 (Mar.) EPS estimate and below the company's three-year average forward P/E multiple of 17.6x, reflecting our view that the company's forward multiple has been skewed higher by volatile earnings in recent years. We maintain our FY 27 EPS estimate of $1.50 and initiate our FY 28 EPS estimate at $1.90. We believe the turnaround story for VFC is taking shape and Vans is finally starting to stabilize while The North Face and Timberland continue impressive momentum. VFC posted Q4 FY 26 revenue of $2.166B (+1% Y/Y), $39M above estimates and operating income of $62M versus a $73M loss in the prior year. Excluding the divested Dickies brand, revenue grew +8% Y/Y, or +3% at constant currency, ahead of guidance, while adjusted operating income ex-Dickies of $54M significantly exceeded the $10M-$30M guidance range. By brand in FQ4, The North Face revenue was +12% Y/Y, Timberland +8%, and Vans stabilized at -1%. We believe significant value has emerged.

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Research

Research Alert: V.f. Corporation Sees Early Success In Turnaround

CFRA, an independent research provider, has providedwith the following research alert. Analysts at CFRA have summarized their opinion as follows:VFC delivered solid Q4 FY 26 (Mar.) results with revenue of $2.166B (+1% Y/Y), $39M above estimates, and operating income of $62M versus a $73M loss in the prior year. Excluding the divested Dickies brand, revenue grew +8% Y/Y, ahead of guidance, with adjusted gross margin expanding 260 bps to 56.4%. We believe the turnaround story remains strong and are impressed with North Face (+12% Y/Y) and Timberland (+8% Y/Y) strength, while Vans showed early stabilization signs with Americas DTC returning to growth. Management reinstated FY 27 guidance, projecting +1% to +2% constant currency revenue growth with ~8% operating margin. Net debt declined $800M, reducing leverage from 4.1x to 3.1x, representing substantial progress toward the 2.5x target. We expect continued progress as the company executes its strategy to focus on core brands and strengthen the balance sheet, with Vans stabilization and sustained North Face/Timberland performance positioning VFC well for FY 27.

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Wire

VF Posts Fiscal Q4 Breakeven, Revenue Increases; Shares Up Pre-Bell

VF (VFC) on Wednesday reported breakeven adjusted earnings for fiscal Q4, compared with an adjusted loss of $0.14 a year earlier.Analysts polled by FactSet expected a loss of $0.01.Revenue for the quarter ended March 28 was $2.17 billion, up from $2.14 billion a year earlier.Analysts surveyed by FactSet expected $2.13 billion.Shares of the company were up more than 8% in recent premarket activity Wednesday.Price: $18.10, Change: $+1.36, Percent Change: +8.18%

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Wire

V.F. Shares Rise After Williams Trading Upgrade

V.F. (VFC) shares were up 1.5% in Monday afternoon trading after Williams Trading upgraded the company's stock to buy from sell and raised its price target to $19 from $14.Trading volume exceeded 6.7 million shares, compared with a daily average of more than 6.3 million.Price: $16.94, Change: $+0.25, Percent Change: +1.53%

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Research

Williams Trading Upgrades V.F to Buy From Sell, Raise Price Target to $19 From $14

V.F (VFC) has an average rating of Hold and mean price target of $20, according to analysts polled by FactSet.(covers equity, commodity and economic research from major banks and research firms in North America, Asia and Europe. Research providers may contact us here: https://finwires.com/en/contact)

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Research

BTIG Research Upgrades V.F to Buy, $23 Price Target

V.F (VFC) has an average rating of Hold and mean price target of $19.74, according to analysts polled by FactSet.(covers equity, commodity and economic research from major banks and research firms in North America, Asia and Europe. Research providers may contact us here: https://finwires.com/en/contact)

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Wire

VF Shares Higher After Seaport Global Upgrade

VF Corporation (VFC) shares were up about 1.4% in Tuesday trading after Seaport Global upgraded the stock to buy from neutral, with a price target of $24 per share.Trading volume stood at more than 4.0 million shares, compared with a daily average of about 6.7 million.Price: $18.71, Change: $+0.26, Percent Change: +1.44%

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Research

Seaport Global Securities Upgrades V.F to Buy From Neutral, $24 Price Target

V.F (VFC) has an average rating of Hold and mean price target of $19.28, according to analysts polled by FactSet.(covers equity, commodity and economic research from major banks and research firms in North America, Asia and Europe. Research providers may contact us here: https://finwires.com/en/contact)

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