F-Code to Acquire Roombox to Expand Real Estate Marketing Business
F-Code (TYO:9211) will acquire an 85% stake in Roombox for about 438 million yen to make it a consolidated subsidiary and strengthen its real estate-focused marketing capabilities, according to a Monday filing on the Tokyo Stock Exchange.The company will purchase 170 shares from existing shareholders, including Roombox's representative Tadashi Tsurumaki, for 432 million yen, with an additional 6 million yen in advisory fees.F-Code said the acquisition will allow it to combine its AI-driven advertising and content distribution expertise with Roombox's real estate marketing platform, including its proprietary "Naiken Joshi" media, to develop an AI-based marketing model tailored to the real estate sector.The share transfer date is May 15. The company is currently reviewing the amount of goodwill, intangible assets, and impact on its earnings outlook for the fiscal year ending Dec. 31.
