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Wire

Boston Beer Portfolio Underperforms Weak Alcohol Industry, Morgan Stanley Says

Boston Beer's (SAM) portfolio continues to underperform the weak beverage alcohol industry with persistent declines for Twisted Tea and Truly Hard Seltzer offsetting growth for Sun Cruiser vodka tea, Morgan Stanley said in a Friday research note.While Sun Cruiser continues to grow close to triple digits recently, comparisons will get more challenging for the balance of the year as it cycles last year's national rollout, with growth slated to moderate further in 2027, according to the note.Additionally, Morgan Stanley said that the company's efforts to improve Twisted Tea's performance through innovation, marketing, pricing and pack architecture have yet to turn the brand amid growth in spirits-based ready-to-drinks' share of display and consumption.Morgan Stanley said it is lowering its fiscal 2026 and 2027 earnings per share estimates by 4% and 6.5% to reflect softer volumes only partially offset by lower advertising and promotional spending.Morgan Stanley lowered its price target on the company's stock to $190 from $220 and maintained its equal-weight rating.Price: $173.53, Change: $-0.97, Percent Change: -0.56%

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Sectors

Sector Update: Consumer Stocks Edge Higher Pre-Bell Friday

Consumer stocks were edging higher pre-bell Friday, with the State Street Consumer Staples Select Sector SPDR ETF (XLP) up 0.1% and the State Street Consumer Discretionary Select Sector SPDR ETF (XLY) advancing by 0.5%.Coca-Cola (KO) has raised prices for Diet Coke in India and introduced larger 330 ml cans after supply disruptions linked to the Middle East conflict tightened aluminum can availability, Reuters reported. Shares of Coca-Cola were 0.4% higher premarket.Boston Beer (SAM) reported lower Q2 earnings and net revenue. Boston Beer stock was up 0.9% pre-bell.

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Wire

Boston Beer's Q2 Volumes Expected to be 'Soft', RBC Says

Boston Beer (SAM) is expected to report "soft" volumes and "resilient" gross margins in Q2, RBC Capital Markets said in a note Tuesday.The company is scheduled to report its Q2 financial results on Thursday.Analysts said there are risks to the company's topline outlook for the year but feel better about its margin and bottomline expectations due to cost savings.RBC said that Boston Beer shares have underperformed over the last 3 months due to softness in the beer categoryAnalysts said the sequential slowdown in the category has been primarily driven by rising gas prices pressuring consumer spending and worse weather.RBC has a sector perform rating on the stock and a $234 price target.Price: $177.10, Change: $-3.49, Percent Change: -1.93%

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Consumer Staple Companies Likely Saw Another 'Tricky' Quarter, UBS Says
US Markets

Consumer Staple Companies Likely Saw Another 'Tricky' Quarter, UBS Says

US consumer staple companies likely faced another "tricky" quarter, with earnings growth seen impacted to a certain extent by inflation, UBS Securities said in a note e-mailed Thursday.The brokerage expects second-quarter results from most of the group it covers to be "okay," analysts Peter Grom and Sona Fernandes said in a note to clients. While inflation is expected to have limited bottom-line growth "to a degree," the situation is more than reflected in Wall Street's estimates, according to the note."While we continue to believe fundamental visibility remains key to any investment case in staples, this has become increasingly priced in across the group making risk/reward far more difficult to assess on the surface," the analysts said. "This makes the setup into (second-quarter) earnings season tricky once again, but in some ways we think the playbook remains unchanged with fundamental visibility continuing to trump valuation."Coca-Cola (KO), Keurig Dr Pepper (KDP), Monster Beverage (MNST), and Colgate-Palmolive (CL) are among the major names with favorable setups heading into the latest results, according to UBS.Coca-Cola offers the "highest degree of fundamental visibility" among the group, Grom and Fernandes said. The beverages giant is poised for a strong print amid continued momentum in its top-line, according to the note.For Keurig Dr Pepper, stronger growth from US refreshment beverages is likely to continue to drive upside despite "some concerns" around the company's coffee business, the analysts said. UBS expects solid revenue momentum for Colgate-Palmolive despite input cost uncertainty linked to the Middle East conflict.While most Monster Beverage investors expect another strong quarterly print, the company will have to offer proof that it is capable of sustaining sales momentum, especially as competitive pressures mount and comparisons get tougher, according to the note.Procter & Gamble (PG), Elf Beauty (ELF), and Celsius (CELH) are among the most debated stocks, according to UBS.The brokerage sees Procter & Gamble's risk-reward profile as skewed to the upside despite an anticipated conservative fiscal 2027 outlook. Elf Beauty's core business volatility persists and "sentiment/stock performance will continue to hinge on the base business," Grom and Fernandes said.For Celsius, the latest results itself are unlikely to "meaningfully alter the debate," which is expected to be focused on whether the company's core business can show signs of stabilization, the analysts wrote.Molson Coors Beverage (TAP), Energizer (ENR), and Boston Beer (SAM) likely faced unfavorable setups due largely to deteriorating category trends, according to the note."Given scarcity of growth and (long-term) algorithms increasingly in question looking ahead, we think relative valuation is far less critical at this juncture and think companies that can outline credible avenues to deliver top- and bottom-line growth will continue to outperform," Grom and Fernandes said.Price: $84.76, Change: $+2.31, Percent Change: +2.80%

$CELH$CL$ELF$ENR$KDP$KO$MNST$PG$SAM$TAP
Wire

Boston Beer Likely to See Continued Headwinds From Iran Conflict, Alcohol Sector Decline, Morgan Stanley Says

Boston Beer (SAM) is likely to see continued headwinds amid declining volumes in the alcohol sector and cost pressures from the Iran conflict, Morgan Stanley said in a Wednesday note.US alcohol consumption remain pressured from demographics, cannabis substitution, and health trends, the investment firm said. The company's Twisted Tea and Truly hard seltzer brands also continue to decline, Morgan Stanley noted.The company already narrowed its fiscal 2026 outlook for shipments/depletions to the lower end of its previously issued guidance to reflect energy and aluminum inflation, the brokerage said. Boston Beer now expects shipments/depletions to decline by low-single to mid-single digits.Morgan Stanley lowered its 2026 and 2027 earnings per share forecast for Boston Beer by about 5%.Morgan Stanley also cut its price target on Boston Beer to $220 from $235, with an equal-weight rating.Price: $210.24, Change: $+3.99, Percent Change: +1.93%

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Research

Research Alert: CFRA Maintains Hold Opinion On Shares Of Boston Beer Company

CFRA, an independent research provider, has providedwith the following research alert. Analysts at CFRA have summarized their opinion as follows:We lower our 12-month target by $5 to $230, based on a 2027 P/E of 21.9x, a steep discount to SAM's historical average forward P/E multiple on weaker growth expectations. We lower our adjusted EPS estimates to $8.80 from $9.30 for 2026 and to $10.50 from $10.75 for 2027. Following SAM's Q1 earnings release, we lower our estimates and price target and maintain a Hold opinion on the shares. SAM's Q1 earnings fell short of consensus, and the company lowered its 2026 volume guidance but left 2026 adjusted EPS guidance unchanged. In our view, SAM could be challenged to hit the earnings guidance and we think the company will continue to struggle from a volume perspective in the face of weak demand. One silver lining is an expected uptick in consumption from World Cup and USA 250 events. We also like SAM's balance sheet ($129M of net cash at the end of Q1) and robust gross margins (49.3% in Q1), but we see more compelling opportunities across the beverage space at current levels.

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Wire

RBC Capital Adjusts Boston Beer Price Target to $242 From $245, Maintains Sector Perform Rating

RBC Capital Adjusts Boston Beer Price Target to $242 From $245, Maintains Sector Perform Rating

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Wire

UBS Adjusts Price Target on Boston Beer to $245 From $250, Maintains Neutral Rating

Boston Beer Company (SAM) has an average rating of hold and mean price target of $235.24, according to analysts polled by FactSet.(covers equity, commodity and economic research from major banks and research firms in North America, Asia and Europe. Research providers may contact us here: https://finwires.com/en/contact)Price: $217.50, Change: $-19.54, Percent Change: -8.24%

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Research

Research Alert: Sam: Q1 Falls Short; 2026 Volume Guidance Reduced

CFRA, an independent research provider, has providedwith the following research alert. Analysts at CFRA have summarized their opinion as follows:SAM posted Q1 adjusted EPS of $1.64 vs. $2.16 (down 24%), well short of the $1.97 consensus, while net revenue fell 4.4% to $433.9M on a 6.9% decline in shipments reflecting difficult comps. Gross margin expanded 100 bps to 49.3%, 50 bps ahead of consensus, driven by pricing actions, favorable product mix, and improved brewery efficiencies. We think management is doing a solid job managing the business given the difficult backdrop of broader industry headwinds and changing consumer preferences pressuring the alcoholic beverage sector. SAM lowered 2026 volume guidance to down low-single digits to down mid-single digits from flat to down mid-single digits, with non-GAAP EPS guidance of $8.50-$10.50 excluding $216M litigation impact. We note management has a history of providing conservative guidance, but demand-related headwinds are real as volume weakness continues reflecting challenging industry conditions and cost pressures from commodities and tariffs.

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