Wire
Pattern Wins US Patent for Incremental Ad Performance Technology
Pattern Group (PTRN) has been granted US Patent covering its proprietary methodology for calculating "True ROAS," a metric designed to measure incremental return on ad spend across digital marketplaces, the company said Friday.The patented system improves ad performance analysis by combining short- and long-term factors with experimental and non-experimental data to more precisely measure product-level advertising impact, the company said.Shares of Pattern were up 1.4% in recent Friday trading.Price: $17.86, Change: $+0.25, Percent Change: +1.39%
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