Wire
PSQ to Sell EveryLife for $5.5 Million in Cash
PSQ (PSQH) said Tuesday it has entered a definitive deal to sell EveryLife, its direct-to-consumer diaper and baby products brand, to FreeHold Brands, for gross proceeds of $5.5 million in cash.The sale of EveryLife, which was reported as discontinued operations since Q3 of 2025, is expected to close by Sept. 30, the company said.The completion of the sale would deliver non-dilutive cash to its balance sheet, according to a statement.The sale of EveryLife would also complete the divestiture of its direct-to-consumer products division, the company added.Shares of PSQ rose 16% in Tuesday trading.Price: $3.57, Change: $+0.49, Percent Change: +15.91%
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