$LFTO

Liftoff Mobile's Cortex Engine, Vertical Diversification Create Runway for Durable Growth, RBC Says

Liftoff Mobile's (LFTO) Cortex engine along with benefits of vertical diversification create a solid runway for durable growth and margin expansion, RBC Capital Markets said in a Thursday note.The company's Cortex prediction engine remains the focus as self-learning drives consistent growth, with upside potential coming from model breakthroughs, according to the note.Additionally, management has noted that the speed of learning used to take two weeks of campaign to grow user acquisition for advertisers and now takes a day, highlighting the efficiency of the predictive engine, according to the note.RBC said that while the FIFA World Cup was a Q2 benefit, additional opportunities are coming in H2, where the platform platform should benefit across verticals from the NFL season, back-to-school and holiday commerce.RBC maintained its outperform rating with a $35 price target.Price: $20.17, Change: $-5.10, Percent Change: -20.17%

Liftoff Mobile May Gain Share in In-app Ad Market, But Valuation Seems Fair, Morgan Stanley Says

Liftoff Mobile (LFTO) may see share gains in the in-app ad market due to its non-gaming leadership and strong technology, Morgan Stanley said Monday in a note to clients.The company has a path to revenue growth and continued margin expansion, the investment firm, adding, however that its valuation is already fair and investors should wait for a better entry point.Morgan Stanley said it sees Liftoff's revenue growing at an about 20% compound annual growth rate through 2027 backed by a mix of "model improvements, continued expansion outside of gaming,and market growth."Also, while mobile gaming is still an important part of Liftoff's business, over 50% of the company's ad revenue now comes from non-gaming verticals like finance, commerce, entertainment, and others, the investment firm said.Morgan Stanley also noted Liftoff is operating inside a $79 billion independent in-app advertising market, which is under-monetized when compared with other advertising channels.Morgan Stanley initiated Liftoff with an equal-weight rating and $30 price target.Price: $27.04, Change: $-0.35, Percent Change: -1.28%

Deutsche Bank Initiates Liftoff Mobile at Buy With $37 Price Target

Deutsche Bank Initiates Coverage on Liftoff Mobile With Buy Rating, $37 Price Target

BTIG Research Initiates Coverage on Liftoff Mobile With Buy Rating, $35 Price Target

Cantor Fitzgerald Initiates Coverage on Liftoff Mobile With Overweight Rating, $33 Price Target

Raymond James Initiates Coverage on Liftoff Mobile With Outperform Rating, $32 Price Target

RBC Initiates Liftoff Mobile at Outperform With $35 Price Target

William Blair Initiates Liftoff Mobile at Outperform

UBS Initiates Liftoff Mobile at Buy With $38 Price Target

Goldman Sachs Initiates Liftoff Mobile at Buy With $40 Price Target

Wells Fargo Initiates Liftoff Mobile at Overweight With $32 Price Target

Barclays Initiates Liftoff Mobile at Overweight With $34 Price Target

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