FINWIRES · TerminalLIVE
FINWIRES

$HOG

11 stories mentioning HOG

Every FINWIRES story that references HOG, newest first.

Wire

Harley-Davidson's New Management Can Effectively Show Growth Next Year, UBS Says

Harley-Davidson's (HOG) new management can effectively show growth in the next year, with cost savings and tariff reductions helping bridge to growth in 2026 and 2027, UBS said in a Wednesday research note.UBS said it needs to see more evidence of the fundamental demand shift that is needed to reach Harley-Davidson's medium-term goals, and believes that there are drivers in the next 12 months that should give investors reason to consider the stock.Harley-Davidson retail sales have been decelerating in the US since 2013, with sales falling 13% year-on-year in 2025, 4% in 2024, and 10% in 2023, UBS noted.UBS rated Harley-Davidson's stock as neutral with a $26 price target.Price: $25.30, Change: $+0.88, Percent Change: +3.60%

$HOG
Wire

Polaris, Harley-Davidson, Brunswick Seeing Improving Competitive Positioning, Easing Tariff Pressures, Morgan Stanley Says

Polaris (PII), Harley-Davidson (HOG), and Brunswick (BC) are seeing an improving competitive scenario, as well as easing tariff pressures, Morgan Stanley said in a note Tuesday following the companies' Q1 results.Morgan Stanley said it is raising 2026 estimates for the companies because it also expects "easy retail comparisons" in Q2 to provide upside to their guidance.Polaris and Brunswick posted Q1 results above expectations backed by "stronger-than-expected flow through" as sales were mainly in-line, Morgan Stanley said.Harley's Q1 results were "in-line to below" as promotions to clear inventory weighed on its bottom line, even though the company's new long-term targets supported the stock, the note said.Also, the three companies provided indication during their earnings calls that in the absence of major adverse macroeconomic and tariff headwinds, their outlook may prove to be conservative, the investment firm said.Morgan Stanley said, however, it is keeping its equalweight rating on Polaris and Brunswick as the mix of rates and tariffs is still muddying visibility, while for Harley it is reiterating an underweight rating, adding the company's new targets still seem "aggressive."Morgan Stanley increased Harley's price target to $15 from $12, while it trimmed Polaris' price target to $69 from $74, and it lifted Brunswick's price target to $86 from $82.Price: $59.95, Change: $-4.04, Percent Change: -6.31%

$BC$HOG$PII
Wire

Harley-Davidson Gains Investor Optimism, but Execution Risk Remains High Despite Improved Outlook, Morgan Stanley Says

Harley-Davidson's (HOG) newly outlined medium-term targets have improved investor sentiment following stronger retail trends and cost-cut initiatives, but warned that execution risk remains elevated given a still-weak demand backdrop for large motorcycles, Morgan Stanley said in a Tuesday note.The analyst it raised its 2026 earnings per share estimate to $0.24 from $0.01 and lifted its 2027 estimate to $1.05 from $0.85, citing stronger HDFS performance, expected normalization of promotional activity following Q1 inventory clearance, and earlier realization of more than $150 million in cost savings, alongside tariff-related tailwinds.Morgan Stanley noted recent share gains and near-term retail strength have supported the stock, but said it remains cautious on underlying demand for 601cc plus motorcycles, which have shown a long-term decline, potentially limiting the sustainability of Harley-Davidson's growth ambitions.The researchers said the company's updated assumptions for retail growth, margin expansion and cost savings are largely built on bottom-up initiatives such as new product launches, including the Sportster reintroduction, but remain aggressive relative to historical industry trends.Morgan Stanley maintained its underweight rating on the stock while raising its price target to $15 from $12.Shares of Harley-Davidson were down more than 4.2% in Tuesday trading.Price: $23.41, Change: $-0.94, Percent Change: -3.86%

$HOG
Wire

Harley-Davidson Positioned For Growth in 2027, UBS Says

Harley-Davidson's (HOG) near-term outlook seems achievable for 2027, with "cost saves and tariff reductions helping bridge to growth in 2026 and 2027," UBS said in a note Monday.Harley-Davidson has "intentionally undershipped popular models," including the new Trike introduced in January, "letting demand build in the market and allowing [Harley-Davidson] to stage retail growth next year," UBS said.UBS said it expects the company to "undership the Sportster as well relative to the demand they expect" and added the relaunched Sportster is also not included in Harley-Davidson's 2027 outlook.Harley-Davidson plans to execute its $150 million cost-savings program, while tariff reductions could provide a further benefit in 2027, according to the note.UBS raised its price target to $26 from $19 and maintained a neutral rating.Price: $25.66, Change: $+0.23, Percent Change: +0.92%

$HOG
Wire

UBS Adjusts Harley-Davidson Price Target to $26 From $19, Maintains Neutral Rating

Harley-Davidson (HOG) has an average rating of overweight and mean price target of $22.22, according to analysts polled by FactSet.Price: $26.48, Change: $+1.05, Percent Change: +4.13%

$HOG
Sectors

Sector Update: Consumer Stocks Rise Late Afternoon

Consumer stocks rose late Tuesday afternoon with the State Street Consumer Staples Select Sector SPDR ETF (XLP) advancing 0.9% and the State Street Consumer Discretionary Select Sector SPDR ETF (XLY) up 0.7%.In sector news, Redbook US same-store sales last week rose 7.8% from a year earlier after a 7.7% increase in the previous week. "Warmer weather and Mother's Day promotions are boosting sales of seasonal clothing and accessories as the day approaches," Redbook said.In corporate news, Honda Motor (HMC) is pausing its plans to build an EV manufacturing facility in Canada amid weak US demand, Nikkei Asia reported. The automaker, which initially intended to invest 15 billion Canadian dollars ($11 billion) in the site and a battery factory, suspended the project indefinitely and initiated discussions with the Canadian government, the report said. Honda shares rose 1.3%.Harley-Davidson (HOG) shares jumped 7.4% after the company reported Q1 revenue that topped Wall Street estimates.Ambev (ABEV) shares surged 17% after the company reported higher-than-expected Q1 normalized earnings and net revenue.Anheuser-Busch InBev (BUD) shares climbed 9.4% after the company reported higher fiscal Q1 underlying earnings and revenue.

$ABEV$BUD$HMC$HOG
Research

Research Alert: CFRA Maintains Hold Opinion On Shares Of Harley-davidson Inc.

CFRA, an independent research provider, has providedwith the following research alert. Analysts at CFRA have summarized their opinion as follows:We raise our 12-month target by $4 to $26, based on a 2027 P/E of 16.3x, a justified discount to HOG's 10-year mean forward P/E of 13.2x. We lower our EPS estimates to $0.45 from $1.40 for 2026 and to $1.60 from $2.15 for 2027. HOG posted Q1 2026 EPS of $0.22, down 79% from $1.07 in Q1 2025, a penny short of consensus. The miss was due to weaker-than-expected margins, as motorcycle revenue fell 2% to $1.06B ($60M ahead of consensus), driven by a 3% drop in motorcycle shipments. The company maintained prior 2026 guidance. In our view, the stock continues to lack a catalyst and motorcycle demand remains weak. However, we think the stock remains somewhat of a misunderstood name, as its modest capex requirements allow it to generate strong free cash flow. While the quarter fell short of expectations, one positive was the fact that it repurchased 6.6M shares for $128M in Q1, a significant increase from recent quarters. In fact, HOG's average share count was down 11% on a Y/Y basis in Q1. We remain at a Hold.

$HOG
Sectors

Sector Update: Consumer Stocks Higher in Afternoon Trading

Consumer stocks were rising Tuesday afternoon, with the State Street Consumer Staples Select Sector SPDR ETF (XLP) and the State Street Consumer Discretionary Select Sector SPDR ETF (XLY) each adding about 0.5%.In sector news, Redbook US same-store sales rose by 7.8% from a year earlier in the week ended May 2 after a 7.7% year-over-year increase in the previous week. "Warmer weather and Mother's Day promotions are boosting sales of seasonal clothing and accessories as the day approaches," Redbook said.President Donald Trump expressed his displeasure with Food and Drug Administration Commissioner Marty Makary for taking too long to approve flavored vapes and nicotine products, The Wall Street Journal reported.In corporate news, Harley-Davidson (HOG) shares jumped past 6% after it reported Q1 results. The company reported Q1 earnings of $0.22 per diluted share, down from $1.07 a year earlier. Analysts polled by FactSet expected $0.22. Revenue for the quarter was $1.17 billion, down from $1.33 billion a year earlier, but ahead of the FactSet analyst consensus of $1.01 billion.Ambev (ABEV) shares surged 15% after it reported higher-than-expected Q1 normalized earnings and net revenue.Anheuser-Busch InBev (BUD) shares climbed past 9% after the company reported higher fiscal Q1 underlying earnings and revenue.Wynn Resorts (WYNN) is weighing postponing the opening of the $5.1 billion Wynn Al Marjan Island casino resort in the United Arab Emirates amid construction delays due to the Middle East conflict, Bloomberg reported. Wynn shares were up 2%.

$ABEV$BUD$HOG$WYNN
Sectors

Sector Update: Consumer

Consumer stocks were rising Tuesday afternoon, with the State Street Consumer Staples Select Sector SPDR ETF (XLP) and the State Street Consumer Discretionary Select Sector SPDR ETF (XLY) each adding about 0.5%.In corporate news, Harley-Davidson (HOG) shares jumped nearly 6% Tuesday after it reported Q1 results. The company reported Q1 earnings of $0.22 per diluted share, down from $1.07 a year earlier. Analysts polled by FactSet expected $0.22. Revenue for the quarter was $1.17 billion, down from $1.33 billion a year earlier, but ahead of the FactSet analyst consensus of $1.01 billion.

$HOG
Research

Research Alert: Hog: Eps A Penny Short Of Consensus; Prior 2026 Guidance Maintained

CFRA, an independent research provider, has providedwith the following research alert. Analysts at CFRA have summarized their opinion as follows:Harley-Davidson (HOG) posted Q1 EPS of $0.22 vs. $1.07 (-79%), a penny short of consensus. The miss was due to weaker-than-expected margins, as motorcycle revenue fell 2% to $1.06B ($60M ahead of consensus), led by a 3% drop in motorcycle shipments. The core Harley-Davidson Motor Company (HDMC) segment, representing the company's traditional motorcycle business, experienced a dramatic 84% decline in operating income to $19M despite revenue being down only 2%. This operating leverage deterioration was led by gross margin compression of 390 bps to 25.3%. The company maintained prior 2026 guidance, which suggests no further deterioration is anticipated from the current levels. HOG shares are trading 1% higher in early trading on Tuesday. We think some investors were hopeful that HOG might be turning a corner, but it is clear the company has more challenges ahead, as it continues its long-term struggle against the global secular decline in motorcycle demand.

$HOG
Sectors

Sector Update: Consumer Stocks Mixed Friday Afternoon

Consumer stocks were mixed Friday afternoon, with the State Street Consumer Staples Select Sector SPDR ETF (XLP) decreasing 0.2% and the State Street Consumer Discretionary Select Sector SPDR ETF (XLY) rising 0.7%.In sector news, Spirit Airlines failed to secure sufficient support from certain bondholders and the federal government for a $500 million lifeline, The Wall Street Journal reported. As a result, the airline is preparing to cease operations, the report said.In corporate news, Estee Lauder (EL) lifted its full-year earnings outlook on Friday as the cosmetics company said it aimed to lay off more staff than previously planned as part of an ongoing restructuring program. Its shares rose 3.2%.Newell Brands (NWL) raised its 2026 sales outlook, crediting tax refunds, operational improvements, and better-than-expected consumer demand. Its shares jumped past 9%.Harley-Davidson (HOG) is recalling about 88,039 motorcycles in the US due to a defect involving the airbox backplate breather port, Reuters reported Friday, citing a statement from the National Highway Traffic Safety Administration. The company's shares were up 1.9%.

$EL$HOG$NWL