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Softline Retailers Likely to Benefit From US Data Center Boom, UBS Says
US Markets

Softline Retailers Likely to Benefit From US Data Center Boom, UBS Says

US softline retailers are expected to take advantage of an ongoing data center construction boom, with Abercrombie & Fitch (ANF), Urban Outfitters (URBN), and Macy's (M) among those likely to see "outsized" benefits, UBS Securities said in a note e-mailed Monday.US commercial data center capacity has increased at a nearly 30% to 40% annual pace over the last two years, with installed capacity seen rising 20% to 30% annually in the near term, the brokerage said, citing industry experts.The data center construction boom is expected to lift the economy and boost the consumer spending backdrop for apparel and footwear in the concerned regions. However, the data center buildout is not expected to be distributed evenly across the country, UBS analysts Jay Sole and Mauricio Serna said in the note to clients."We believe retailers with a high percentage of stores located in areas with strong data center growth will benefit more than retailers with less exposure to these areas will," the analysts wrote.Abercrombie & Fitch, Urban Outfitters, Macy's, and Steven Madden (SHOO) are among the retailers poised to see "outsized" benefits, Sole and Serna said. On the other hand, Kohl's (KSS), Bath & Body Works (BBWI), Buckle (BKE), Boot Barn (BOOT), and American Eagle Outfitters (AEO) have "the most relevant low exposure," the duo wrote.Among off-price retailers, Ross Stores (ROST) has the "most relevant high exposure," while TJX (TJX) is on the other side of the spectrum, according to the note."While some regions have embraced data centers, other localities have not," UBS said. "Some municipalities reject data center proposals because the long-term local economic payoff is perceived as limited. They also have concerns about resource and infrastructure strain."The brokerage expects all softline stocks to benefit from their use of AI, as well as the technology's impact on the overall economy."Softline companies are taking AI very seriously and AI is likely already having a positive impact on the industry's financial performance," Sole and Serna said. "We believe the meaningful returns companies are already and will continue to achieve on their AI investments will drive upside (earnings-per-share) surprises."Price: $75.30, Change: $-1.92, Percent Change: -2.49%

$AEO$ANF$BBWI$BKE$BOOT$KSS$M$ROST$SHOO$TJX$URBN
Wire

Update: Buckle Shares Fall After Fiscal Q1 Results

(Updates with the latest stock move in the headline and in the first paragraph.)Buckle (BKE) shares were down 5.6% in early Friday trading after the company posted fiscal Q1 results.The company reported quarterly earnings of $0.92 per diluted share, up from $0.70 a year earlier.Two analysts polled by FactSet expected $0.74.Net sales for the quarter ended May 2 were $288.7 million, up from $272.1 million a year earlier.Two analysts surveyed by FactSet expected $287.7 million.Price: $47.65, Change: $-2.83, Percent Change: -5.61%

$BKE
Sectors

Sector Update: Consumer Stocks Decline Premarket Friday

Consumer stocks were declining premarket Friday, with the State Street Consumer Staples Select Sector SPDR ETF (XLP) and State Street Consumer Discretionary Select Sector SPDR ETF (XLY) 0.3% lower.Buckle (BKE) stock was up 0.9% after the company reported higher fiscal Q1 earnings and net sales.Costco Wholesale's (COST) net new warehouse openings in fiscal 2026 are set to be below its previous guidance, according to the firm's earnings conference call late Thursday. Shares of Costco Wholesale were 0.9% lower pre-bell.Etsy (ETSY) signed a letter agreement with eBay (EBAY) tied to the planned $1.2 billion sale of Depop, allowing continued investment in the business before the deal closes, Etsy said in a filing. Shares of Etsy were 0.8% higher premarket.

$BKE$COST$EBAY$ETSY$XLP$XLY
Sectors

Sector Update: Consumer

Consumer stocks were declining premarket Friday, with the State Street Consumer Staples Select Sector SPDR ETF (XLP) down 0.3% and the State Street Consumer Discretionary Select Sector SPDR ETF (XLY) 0.4% lower.Buckle (BKE) stock was up more than 1% after the company reported higher fiscal Q1 earnings and net sales.

$BKE
Wire

Buckle Q1 Seen as Limited Catalyst Despite Modest Margin Improvement, UBS Says

Buckle's (BKE) Q1 sales growth acceleration should drive modest sequential improvement in its gross margin compared to a year earlier despite near-term tariff pressures, but UBS Securities said the results are unlikely to be a meaningful stock catalyst as the improvement is largely expected by the market.UBS Evidence Lab data shows the company is relatively long-crowded. However, the stock has underperformed the S&P 500 in the past quarter, while short interest has increased by 105 basis points over the past three months. This implies mixed sentiment around the company, analysts wrote in a Thursday research note.Investor concerns point to potential pressure on the company's fiscal 2026 gross margins amid rising freight rates and oil prices. Combined with the lack of annual guidance, these factors will likely limit upside.UBS Evidence Lab and industry data show web traffic at Buckle's site increased 35% year over year during Q1. Price per unit likely grew faster than cost per unit, which should support merchandise margin expansion during the quarter, according to the note.The firm reiterated its neutral rating on the stock and adjusted its price target to $52 per share from $53.Price: $48.95, Change: $-0.08, Percent Change: -0.15%

$BKE
Insider Trading

Buckle Insider Sold Shares Worth $1,637,238, According to a Recent SEC Filing

Kari G Smith, Director, Executive Vice President of Stores, on April 10, 2026, sold 30,000 shares in Buckle (BKE) for $1,637,238. Following the Form 4 filing with the SEC, Smith has control over a total of 83,814 common shares of the company, with 83,814 controlled indirectly.SEC Filing:https://www.sec.gov/Archives/edgar/data/885245/000124771326000004/xslF345X05/wk-form4_1776172836.xml

$BKE
Insider Trading

Buckle Insider Sold Shares Worth $887,762, According to a Recent SEC Filing

Michelle Hoffman, Senior Vice President of Sales, on April 10, 2026, sold 16,200 shares in Buckle (BKE) for $887,762. Following the Form 4 filing with the SEC, Hoffman has control over a total of 19,682 common shares of the company, with 19,682 shares held directly.SEC Filing:https://www.sec.gov/Archives/edgar/data/885245/000160306426000004/xslF345X05/wk-form4_1776171689.xml

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