XCel Brands (XELB) said Thursday it has signed an agreement to license its "Trust. Respect. Love by Cesar Millan" branded products to EcoStrong.
The partnership will introduce a collection of innovative pet care, pet shampoo, and home cleaning products, the company said.
Xcel Brands shares were down 9.7% in Thursday trading.
Price: $1.66, Change: $-0.15, Percent Change: -8.03%