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Whirlpool, GrowthLoop Collaborate to Support Customer Engagement

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Whirlpool (WHR) is collaborating with GrowthLoop to support marketing and customer engagement across its KitchenAid Small Appliances portfolio, the companies said Wednesday.

Financial details weren't disclosed.

GrowthLoop's agentic AI platform is expected to help Whirlpool use its cloud-native data warehouse to build and activate audiences and identify high-value customer segments, the companies added.

Shares of Whirlpool were up 1.8% in Wednesday trading.

Price: $37.11, Change: $+0.67, Percent Change: +1.84%

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