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FINWIRES

Webtoon to Launch Interactive Character Features With Genies

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-- Webtoon Entertainment (WBTN) said Monday it teamed up with Genies to develop digital avatar tools that allow creators to turn characters into interactive experiences.

Financial terms were not provided.

The digital storytelling platform operator said the tools will let users interact with characters through chat and access digital content. Initial rollout will include select titles, and broader availability is planned later, according to the company.

Webtoon said the offering is expected to introduce digital items and support new revenue opportunities for creators, with the first features scheduled to launch this summer.

Shares of the company were up over 5% in Monday trading.

Price: $11.68, Change: $+0.55, Percent Change: +4.90%

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