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Walmart Connect Expands Access to First-Party Data Across Other Platforms

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Walmart (WMT) is expanding access to its first-party data through its retail media advertising platform Walmart Connect, the company said Thursday.

Advertisers will be able to target Walmart's customer data when they buy media inventory directly in other platforms, according to a statement.

Walmart said that the initial launch partners include Yahoo DSP, with VIZIO inventory available on Magnite's platform. More platform partnerships are planned, the company said.

Price: $118.27, Change: $-0.27, Percent Change: -0.23%

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