Virgin Australia Holdings (ASX:VGN) launched flight search functionality within the ChatGPT artificial intelligence chatbot, becoming the first airline in Australia to do so, the company said Wednesday.
When prompted with travel needs, ChatGPT will direct customers to Virgin Australia flights and Velocity Frequent Flyer Reward Seat options, eliminating the need to navigate multiple website pages, the company said.
The launch builds on a collaboration Virgin Australia entered with ChatGPT developer OpenAI in November 2025.