Virgin Australia (ASX:VGN) appointed News Corp's (ASX:NWS) content agency Suddenly to manage the advertising sales for the airline's travel media network, according to a Thursday statement from News Corp.
As part of the network, brands will have access to pop-up brand experiences, sampling hubs, and integration into cultural moments such as the airline's celebration flights.
The network will be available at airport lounges as well as the Virgin Australia website and app.
Virgin Australia's shares were down 1% in recent Thursday trade.