(Updates with the company's response in the fourth paragraph.)
Spotify Technology's (SPOT) Co-Chief Executive Alex Norstrom has defended the company's expansion into artificial intelligence-generated music, the Financial Times reported Tuesday.
Speaking at an interview, Norstrom said there have been "rogue attempts" at using AI tools to make music, adding that Spotify's "controlled" products offer a better alternative to the unregulated AI "slop" already spreading online, according to the report.
Norstrom's comments come after the company signed a deal with Universal Music to allow users to create AI-generated covers and remixes of songs from participating artists, the FT reported.
In response to' request for comment, a Spotify spokesperson pointed to the company's investor day blog post, which said that as generative AI accelerates music creation, artists can lose control of their work and value can be created without flowing back to creators if a rights system is not in place.
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