Toyota Motor (TYO:7203) luxury arm Lexus has launched of Lexus Flight, a helicopter transportation service operated by Aero Toyota, with service commencing Aug. 24.
The service will use a dedicated Lexus Helicopter and marks the brand's expansion into air mobility, following earlier forays into land and sea with the LS Concept and LY680 yacht, according to a statement on Friday.
Lexus Flight is positioned as part of a broader mobility ecosystem connecting land, sea and air, further integrating products and lifestyle experiences.