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Tata Motors' JLR Targets Double-Digit Revenue Growth, Shifts Focus to US Market

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Tata Motors Passenger Vehicles' (NSE:TMPV, BOM:500570) wholly owned subsidiary Jaguar Land Rover Automotive plans to target double-digit medium-term revenue growth through expanded product flexibility and a stronger focus on the North American market.

The company plans to broaden propulsion options across its Range Rover and Defender models under its "House of Brands" strategy, aimed at serving different customer segments and diversifying revenue streams, according to an Indian bourse filing on Wednesday.

JLR also reaffirmed its commitment to invest 18 billion pounds through fiscal 2029 in future technologies, vehicle platforms and business transformation, as it transitions toward software-defined and electrified mobility.

Alongside its core markets in the UK, Europe and China, the company is increasing its strategic emphasis on the US, where it plans to develop market-specific offerings and strengthen supply chain resilience.

JLR said it is also restructuring its cost base through targeted efficiencies in material costs, warranty expenses and fixed costs to support savings. The company aims to reduce its breakeven volume to about 300,000 units over the next two years through cost savings of 1.7 billion pounds.

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