Synchrony Financial (SYF) said Monday it entered a collaboration with Microsoft-backed (MSFT) OpenAI to bring financing and rewards into AI-native shopping and checkout experiences.
Under the agreement, Synchrony will deploy the latest AI models from OpenAI across its enterprise via ChatGPT Work, Codex, and AWS Bedrock for enhanced engagement and more impactful product development, the company said.
The company will also launch a ChatGPT plugin into the ChatGPT plugin directory, allowing consumers to explore savings and offers within the Synchrony Marketplace directly within ChatGPT, according to a statement.
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