Stagwell's (STGW) Allison Worldwide agency said Thursday it launched the Allison Worldwide Health Group offering, supported by AI-led data analytics for integrated health communications.
The group will be led by health industry experts and focus on the entire health journey from early-stage clinical data milestones through regulatory approval, commercialization, and consumer campaigns, according to a statement.
The group will leverage predictive intelligence to identify emerging risks and opportunities as part of efforts to translate complex signals into decision intelligence, the company said.
Shares of Stagwell were up more than 2% in Thursday trading.
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