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Simon Property Launches Commerce Media Platform for Property Portfolio Advertising

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Simon Property (SPG) said Thursday it launched a commerce media network to support advertisers in targeting consumers across its retail and entertainment locations.

The advertising system allows marketers to deploy localized and national campaigns via physical digital displays, experiential events, and internal e-commerce channels, the company said.

Advertisers can utilize the firm's internal data analytics to monitor property visitation, transaction volumes, and user engagement metrics to evaluate returns on media spending, the real estate investment trust said.

Price: $215.11, Change: $-2.01, Percent Change: -0.92%

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