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Samsonite to Acquire 85% Stake in Lifestyle and Travel Brand BÉIS

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Samsonite International (HKG:1910) agreed to acquire an 85% stake in lifestyle and travel brand BÉIS for $178.5 million in cash, according to a Thursday Hong Kong bourse filing.

The acquisition values BÉIS at about $210 million on a cash-free, debt-free basis and is expected to close in the fourth quarter of 2026, subject to conditions.

BÉIS, founded in 2018 by actress and entrepreneur Shay Mitchell, recorded net sales of about $209.8 million in 2025, the filing said.

It will continue to operate as a standalone brand, with Adeela Hussain Johnson remaining chief executive and Mitchell continuing as founder and head of creative and design.

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