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Salesforce's Core Business Holding Steady as Agentforce Adoption Builds, RBC Says

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Salesforce's (CRM) Agentforce remains in the early stages of adoption, while the company's core business continues to hold steady with stable head count and software seat licenses, RBC Capital Markets said Thursday in a report.

Partner conversations on Agentforce adoption were mixed, with some noting incremental uptake and others saying adoption has been limited among mid-market customers, who tend to trail larger enterprises in adopting AI tools, RBC said following a Salesforce conference this week.

Customers and partners also flagged rising token costs, the usage-based fees that grow as companies send more queries to AI models, as a material concern, particularly as consumption increases and large-language-model providers move to charge more aggressively, the report said.

Most conversations indicated that even for mid-market customers, "vibe coding" their own customer-relationship-management tools is not practical given the time and resources required, RBC said.

RBC maintained its sector perform rating on Salesforce stock with a $210 price target.

Price: $186.79, Change: $-1.96, Percent Change: -1.04%

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