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Salesforce to Buy AI Agent Platform Fin for $3.6 Billion

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Salesforce to Buy AI Agent Platform Fin for $3.6 Billion

Salesforce (CRM) agreed to acquire customer-agent company Fin for $3.6 billion to strengthen its own Agentforce AI-powered agent platform.

Salesforce said it expects Fin's packaged offerings and proprietary models to complement Agentforce with features designed to be deployed quickly. Fin's AI Agent, powered by the company's proprietary Apex model, is built to resolve customer queries across channels including live chat, email, WhatsApp, SMS, phone, and Slack.

"Fin brings proven agent technology, a deep commitment to customer success, and an incredible AI team that will complement Agentforce with powerful service agent capabilities," Salesforce CEO Marc Benioff said Monday in a statement.

Agentforce generated $1.2 billion in annual recurring revenue in the first quarter of fiscal 2027, tripling from a year earlier, Salesforce said.

The transaction, which requires regulatory approval, is expected to close in the fourth quarter of Salesforce's fiscal 2027. Salesforce said it does not expect the deal to affect its full-year guidance or capital return program.

After the acquisition closes, Salesforce and Fin plan to offer customers more ways to deploy AI agents across service operations. The deal is expected to bring Fin's AI team and its customer base of more than 30,000 companies to Salesforce.

The deal will allow Fin to deploy its technology "far and wide at a rate far faster than we could have ever achieved on our own," CEO Eoghan McCabe said.

Last month, Salesforce lifted its full-year adjusted earnings outlook after recording fiscal first-quarter results above Wall Street's estimates.

Salesforce's shares rose 1% in Monday trading. They have dropped 37% this year.

Price: $167.65, Change: $+1.76, Percent Change: +1.06%

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