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Royal Philips, Disney Bring Animated Themes to MRI Systems for Children

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Royal Philips (PHG) and Walt Disney (DIS) said Thursday said Thursday they are integrating Disney animated characters and stories into Philips Ambient Experience for MRI systems at medical facilities in 87 countries to help ease anxiety among children undergoing imaging procedures.

The immersive MRI environment is designed to make scans more comforting and engaging for pediatric patients, potentially helping more children complete exams successfully, the companies said.

Early adopters include pilot hospitals across Europe, as well as Rady Children's Health in Orange County, California, and Calderdale Royal Hospital in the UK, which the companies said have reported positive feedback from patients and staff.

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