CFRA, an independent research provider, has providedwith the following research alert. Analysts at CFRA have summarized their opinion as follows:
We raise our 12-month target by CAD10 to CAD70, applying an EV/EBITDA multiple of 8.4x to our 2026 estimate, comparable to its 3-year historical average multiple at 8.1x. We increase our 2026 EPS estimate by CAD0.11 to CAD4.29 and raise 2027's by CAD0.13 to CAD4.67. The media segment continues to face a deep structural crisis, characterized by challenges such as the dominance of large players in the advertising market, declining television subscriptions, reduced support from the Canadian media fund, unfair competition from public broadcasters, and a heavy regulatory burden from the CRTC. These factors undermine private broadcasters and threaten the viability of local content production and distribution. The wireless market experienced an aggressively promotional environment, leading to unsustainable pricing and heightened competition. This environment resulted in lower organic growth and net mobile additions, as the major players primarily competed for each other's customers at reduced prices.