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Reliance Brands Partners With SKIMS to Launch Brand in India

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Reliance Industries (NSE:RELIANCE, BOM:500325) unit Reliance Brands has partnered with Kim Kardashian's SKIMS to launch the shapewear and apparel brand in India, according to a social media post on Wednesday.

Under the agreement, Reliance Brands will operate SKIMS across physical and digital channels, with the brand set to open its first stores in Delhi and Mumbai before expanding to other cities.

Co-founded by Kardashian and Jens Grede in 2019, SKIMS offers women's underwear, shapewear, and loungewear, and has since expanded into menswear and other product categories.

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