Pou Sheng International (HKG:3813) said Nike will terminate the group's existing online sales of Nike products in mainland China effective Jan. 1, 2027, according to a Wednesday Hong Kong bourse filing.
Online sales of Nike products accounted for about 15% of the group's revenue in 2025, but their contribution to profit was insignificant, the company said.
Shares of the sportswear retailer fell 7% in recent trade.