oOh!media (ASX:OML) said Thursday signed an out-of-home content agreement with Cricket Australia to deliver official cricket news, match countdowns, highlights, and live scores across the entire 2026 to 2027 Australian NRMA Insurance Men's Test season.
The company in a statement said that the program will keep fans connected with the game across oOh!'s full digital network comprising airports, billboards, retail centers, street furniture, rail, offices and study environments while creating new opportunities for brands to align with live sporting moments.
The company's shares fell past 2% in recent Thursday trade.